Your humble site on the Web isn’t just the podium from which you speak your piece or a social gathering place for people interested in the same topic as yourself. It’s one of the ways you make a living. AdSense is a well-known and widely used program offered by Google for converting site traffic into hard, cold cash that can pay bills or buy fun toys such as a new laptop. AdSense is “pay-per-click” (PPC), which means that only actual clicks count for something. Mere drive-by views count for nothing. Visitor interest in ads is all. The exact revenue will depend on the types of visitors and the ads; each click may put into your AdSense account as little as a few pennies or as much as ten or more dollars. However, a rough estimate from many kinds of sites and types of visitors is that the value of each click will average about $0.20.
Build Heavy Traffic
The more traffic your site gets, the more visitors will click on the ads. This is a given, no matter what kind of visitors your site gets or what kind of ads appear on it. A site with interesting, regularly refreshed content is a site with more visitors. People like to read content from writers who know their subjects and who obviously enjoy writing about them. Write engaging posts yourself, or invite guest posters. Make it easy to read and navigate your site. These tactics and others will encourage visitors to return regularly and talk about your site to other people who may visit as well.Must Read For Building Traffic:
- Getting Traffic To A New Website Or A Blog
- 5 Ways To Get Quick Traffic To Your Blog
- 10 Ways To Increase Traffic To Your Blog With Twitter
- Fair Look On MGID Traffic Exchange
Intelligent Placement
An ad hiding out of sight is an ignored ad. Where do your visitors look the most frequently? Look at your own site pages. Which parts draw your eye the fastest? Put the ads there. A good place is often near the top and to the right of the main body of text. Research has shown that this area typically attracts the most attention. Banner ads splashed across the very tops of pages may or may not do well, because this sort of ad placement once was so overdone that many visitors are by now completely blind to them. Ads in other places can work reasonably well, depending on how attention flows to those locations from the content.Color Contrast
The human eye is drawn to contrasts. An ad that has a different color from the rest of the page will stand out. Naturally, a bright green ad on an all-red page will be ugly rather than appealing, but many other color combinations work well. If you’re color-blind or have absolutely no sense of good fashion, ask a friend to check out your color choices. This is a good idea anyway. What looks great to you might not look so great to other people. Bright colors can work well, if it’s possible to use them without being obnoxious. The most effective ads are those that blend into the rest of the page visually even as they stand out, because visitors subconsciously feel that smoothly integrated ads are just another part of the regular content. It’s an art.Links, Links Everywhere
Too many links on a page will give your visitors too many ways to flee with paying a tithe. Fewer or subtler links will focus more attention on the ads as the right way to escape into the wild blue yonder.JavaScript, Please
JavaScript in a visitor’s browser must be enabled for AdSense to work at all. If JavaScript is disabled, so are any revenues from that visitor. It’s possible to write parts of a page to not appear without JavaScript being enabled, or to use a navigation system that uses JavaScript for its best functionality. These tactics may alienate a few visitors, but that’s a small risk to take for a large return. It all depends on how you feel about what some people call freeloaders. The least pushy method is simply to implement a small script that will allow a prominent message to be shown asking a visitor to enable JavaScript for best results, but which will conceal the message if JavaScript is already enabled.Implement “Alternate Ads”
Sometimes the AdSense servers are puzzled as to what ad to place on one of your site’s pages. In this case, they will usually place a “Public Service Ad” (PSA) instead of a paying ad. To avoid this, use “google_alternate_ad_url” in your AdSense code:google_alternate_ad_url = "/paying-advertisement.shtml";
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